10x Growth How To Use MVPs In Your Marketing With Ash Maurya [AMP 069] - CoSchedule Blog

10x Growth How To Use MVPs In Your Marketing With Ash Maurya [AMP 069] Blog On the Actionable Marketing Podcast, we are kicking off a new series called 10x Marketing Interviews. ’s own CEO, Garrett Moon, has written a book called The 10X Marketing Formula. While writing the book, he interviewed some of the sharpest minds in marketing. We’re going to be listening to some of his interviews. Today’s interview is with Ash Maurya, a successful entrepreneur and author of The Lean Startup Movement, That’s Running Lean, and Scaling Lean. He understands how Lean works and is going to talk to us about how we, as marketers, can apply the principles and tools to our work. You aren’t going to want to miss this series or the interview with Ash! Some of the highlights of the show include: The Lean Canvas: What it is, how it works, who would use it, and why it’s beneficial. The steps that go into creating and developing a Lean Canvas: Finding solutions, taking risks, and setting priorities. What a minimum viable product (MVP) is and is not, as well as how it provides value for both business-owners and customers. How to determine what’s next after the MVP process has been completed. How marketers can use the Lean Canvas to improve what they’re doing and to prevent them from going too far down the wrong path. The Lean Sprint mindset and how it can be used. Ways to take a big idea and turn it into a small MVP. Ash’s best tips for people who want to try Lean Canvas for the first time. Links and Resources: The 10x Marketing Formula The Lean Startup Movement That’s Running Lean Scaling Lean The Lean Canvas Leanstack.com Send a screenshot of your iTunes review to podcast@.com If you liked today’s show, please subscribe on iTunes to The Actionable Content Marketing Podcast! The podcast is also available on SoundCloud, Stitcher, and Google Play. Quotes by Ash: â€Å"At the end of the day, you have to be able to condense your idea, distill it down, and communicate it pretty quickly.† â€Å"The MVP is that smallest solution you build that creates value for your customers and also captures some of that monetizable value back.† â€Å"Don’t look for perfection. That isn’t the goal.†